Deviled Egg Co. — commercial
Thirty seconds of deviled eggs
A 30-second spot for a Shark Tank food brand: 24 deviled egg flavours, bagels, wraps and bowls, shot fast and bright.
Thirty seconds, a menu with two dozen flavours on it, and a brand whose whole personality is that it refuses to be quiet. The edit had to move as fast as the product does.
We shot food, storefront and service, and cut it to land one line: from boardrooms to backyards. Everything else in the script had to earn its frame against that.
Short-form like this is what gets spent behind paid media, so the format matters as much as the footage — a spot that still reads on a phone, with the sound off, in half a second.