ADON HVAC — commercial
The Spanish-language cut
ADON HVAC’s cinematic ad, cut in Spanish for the half of their market the English version was not reaching.
ADON had years of five-star service and no way to show a new customer what that looked like before the van pulled up. We built them a cinematic ad that took homeowners behind the scenes, and by their own account it made the phone ring with better-qualified leads.
This is the Spanish-language version of that campaign. Not subtitles bolted onto the English cut — a version made to be watched on its own, for the customers in their market who were never going to be reached by the first one.
Running a second language costs a fraction of the original shoot if it is planned before the shoot rather than after. It almost never is.